KIRSTY SADDLER

Purpose & brand-led marketer

Kirsty is a strategist, marketer and advocate for impact based strategies in business. She has worked at creative agencies in London and New York for 15 years, working on brands such as Unilever, Sony, BBC and Volkswagen to develop award-winning brand, marketing and communications strategies.

Her work in a changing world led her to gain an MSc in Sustainability and Responsibility at Hult Business School.

She established an in-agency consultancy advising clients on their social and environmental impact strategies, working with the likes of Barclays and BA.

Kirsty also spent 3 years at Leon (the naturally fast food restaurant) as Brand & Marketing Director, overseeing international restaurant expansion, menu development and a range of partnerships. After a hiatus to run a consultancy working with the UN Women Unstereotype Alliance, she rejoined LEON to focus on sustainability and the development of a food-loving community of change makers.

In her soil research, she discovered regenerative agriculture and, in particular, an article by Mark Drewell and Marcus Link that so inspired her that she contacted them. Six months later, she joined New Foundation Farms to help pursue the mission to transform our food system.