GLEN BURROWS
“I can’t help thinking that I’ve found it here, and, the best part is, that there is still so much to learn..”
Glen’s career has been focussed in the creative industry for 25 years as a freelance advertising photographer, videographer and, more recently, co-founder of The Ethical Butcher.
Glen studied food science and nutrition, but, as he learned more about the industry and the breaking BSE crisis, he felt pushed into another career, disillusioned with the way our food was produced and marketed to us.
Glen followed his passion for photography into a successful career with representation in London, Paris and Los Angeles shooting international advertising campaigns for a diverse selection of brands from Volvo to Budweiser as well as regularly contributing to magazines such as Men’s Health, FHM and GQ.
Aside from his career, Glen’s interest and learning journey around food remained a part of his life. A huge turning point came when, 8 years ago, he gave up 25 years of being a vegetarian as an experiment for improving his health; and he never looked back.
The change of diet was so profoundly successful that he became a nutrition coach for professional rock climbers. This deep investigation about nutrition inevitably led to asking questions regarding the environmental impacts of food production.
Four years ago, a chance introduction led Glen to co-found the ground-breaking disruptor brand The Ethical Butcher. Glen’s passion for food and nutrition combined with his image making and storytelling abilities found a perfect home in the new brand. This involvement also necessitated a steep learning curve as the brand developed.
At The Ethical Butcher Glen’s skills for hard hitting industry challenging copywriting led to the creation of a campaign called Regenuary that went truly viral, leading to the creation of a podcast series and brand collaborations from other food producers and restaurants. The campaign also saw Glen invited to appear on countless panels, podcasts and interviews spreading the message about regenerative meat production and the challenges of developing a brand that is a real disruptor.
Glen now brings this vast skillset to New Foundation Farms to inform the purpose of the brand as well as develop the tone of voice of the communications and strategy as it realises its ambitious goal of deep regeneration through food and farming at pace and scale.
